Robert J Banach

Digital Marketing Strategy Development

World Cup 2014 Interesting Facts Infographic

By: Robert J Banach Google+ tiny World Cup 2014 Interesting Facts Infographic | 06/17/14

Category: Sports

World Cup 2014 [Infographic]

Did you know that a full half of the world’s population, approximately 3.6 billion people are expected to watch some of the World Cup 2014. Here are some more facts…

World Cup 2014 Infographic:

 World Cup 2014 Interesting Facts Infographic

Infographic courtesy of Offerpop

 

Top 7 Social Media Trends (New Research)

By: Robert J Banach Google+ tiny Top 7 Social Media Trends (New Research) | 06/02/14

Category: Social Media

Top 7 Social Media Trends (New Research) [Infographic]

Top 7 Social Media Trends, new research is out. We all like to stay on top of trends, especially for those of us that are marketing online, so let’s take a look at the latest research showing the top 7 social media trends…

pr sme infographic 2014 480px Top 7 Social Media Trends (New Research) Social Media Marketing Trends for 2014 from Social Media Examiner.

Have any comments or suggestions on what the next trends will be? Share them below…

Body Asking For 468x60 Top 7 Social Media Trends (New Research)


style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-6476386658108071"
data-ad-slot="6569285635">

7 Steps to Content Marketing Success [Infographic]

By: Robert J Banach Google+ tiny 7 Steps to Content Marketing Success [Infographic] | 04/17/14

Category: Content Marketing

7 Steps to Content Marketing Success [Infographic]

Content Marketing Success Starts with Content

7 Steps to Content Marketing Success snippet 150x150 7 Steps to Content Marketing Success [Infographic]Content Marketing Success is not a once in a while kind of thing, it is a daily challenge that needs to be a priority for all businesses interested in bringing in new prospects and to increase prospect and customer engagement.

According to a survey by GE Capital Retail Bank, as reported by Retailing Today, 81% of people research online prior to making big purchases.

In a report by Fleishman-Hillard, as reported by Brafton, 89% search on Google, Bing and other search engines, prior to making a purchase.

Search Engine Optimization (SEO) plays a key role in the writing of your articles (more on this in another article), but if you are not getting sufficient content online, original content, content that informs your prospects and customers, then no matter how good you are at SEO, it is a moot point.

Content Marketing Success starts with Consistency

According to Business2Community the more often a blog is posted, the more potential there is for gaining new prospects and customers. Websites that add a blog post daily are 78% more likely to gain a customer!

Infographic on the 7 Steps to Content Marketing Success

 7 Steps to Content Marketing Success [Infographic]

Thanks to HubSpot.com for sharing this Infographic with us!

SEO and Content Marketing Success

Now that we have reviewed the importance of Content Marketing and the frequency, what will search engine optimization (SEO) do to assist us in increasing visibility to our website and the posts that we create.

There are many aspects to a comprehensive SEO strategy, whether it is paid or unpaid (also referred to as natural or organic), whether it is image or video, local or international, whether it is academic or for the layperson, all have their own specific modalities.

What is the best way to go about learning SEO? Well, there are a lot of great books on Amazon.com 7 Steps to Content Marketing Success [Infographic]

And, there is some great software to help do it for you, like SEO Elite, check it out… Click Here!

New Friend Gives Referral, What Do You Do?

By: Robert J Banach | 03/26/14

Category: Sales | Marketing

New Friend Gives Referral, What Do You Do?

When Friends Win You Win banner New Friend Gives Referral, What Do You Do?

I just moved to a new town, even though I lived here 15 years ago, it is like moving to someplace new. Why I moved is a good story, but another time.

So, it seems like yesterday to me, but just looking around, a lot has changed. Found a short term rental while looking for a new place, then went looking for all my old buddies. Did I mention things had changed, found one, one! Where did everybody go? I can only wish them all the best, wherever they may be.

Now, I’m here, living in a temporary place, no job, no friends, some savings (though I refuse to touch them), hey, I’m 55 years young, no time to touch the golden egg, that’s for when I really may need it.

Ocean City, MD is a town of 7,000 local residents during the off-season and I start looking at all the local resources to accomplish my goals of a place to live and a job. I turn to the internet, everything’s on the internet right? Surprise, surprise (hey, loved Gomer Pyle, and if you don’t know who he is, ask your folks), to put it kindly, the local resources are not that useful.

Well, this ol’ boy loves a challenge, and as I’ve dabbled with building websites, I’m a big fan of WordPress, I’ve started building my own version of a Ocean City resources website. Love to say it’s ready, but it really won’t be much help for folks this season, some, far from what I foresee, but for the 2015 season, this will be the Ocean City coolest resource!

As the site is being built, the Facebook page, Facebook Group, Google+ & Google Community, Pinterest, Instagram and more is all slowly being incorporated into the overall strategy of developing a truly useful resource for those interested in Ocean City, MD.

What does this have to do with new friend gives referral?

And, how this pertains to everyone in any type of sales or marketing position, pay heed if you ever want to get a referral again from your new friend(s)…

My story goes like this…

I have been adding lots and lots of Pins on the above noted Pinterest account, and a lot of them are on Real Estate here in Ocean City, businesses, apartments, condos, haunted houses, pinning it all.

The other day I had a comment on one of my Pins, a fellow Pinner asked the price on one of the apartment buildings that I posted a picture of for folks that were looking for places to stay in Ocean City. Now, I did not see any sign on the place to say if it was for sale or not, but for my project that did not make any difference.

Ok, I have a Ocean City Real Estate prospect, what do I do?

This new friend gives referral to…

From my time online here in Ocean City I have connected on social media sites with a few local realtors, and here I saw an opportunity to assist one of my fellow ‘Ocean City-ites’.

I looked up one of the realtors, called all four numbers listed, waited about 10 rings on each call, hung up on each one thinking nothing worse than a prospect calling a realtor and not getting a prompt answer.

I moved on to another, called, phone picked up on second ring, pleasant voice, so I left a message. Then went to this person’s Facebook page and left a message there with a link to the Pinterest post from “the prospect”. Within a half hour I received a response on Facebook from this realtor saying this building was not listed as for sale, so I assumed that this person did not get the phone message, just the Facebook message. Ok, it was about 9:00pm, understandable, I reply that this building’s picture was posted as part of a project I am working on, and that I had referred this person as a prospect to be contacted. I receive a blunt thank you, and think uh-oh.

I go over to the Pinterest post and there is a message from this realtor that says to the prospect that they can go looking at this realtor’s listings on such and such website….. Arrrgggh!

Anybody looking for property, particularly rental property, most likely knows that “they can go look”…

Are you kidding me, this is how a referral is handled from someone new that may refer more prospects, I’m beside myself for thinking that this realtor I picked to refer this prospect to was so lazy. It was quite obvious that right there in front of the realtor was the link to this prospects Pinterest page, on that Pinterest page was a link to their Facebook page. This realtor, if they had just invested a few moments, could have learned so much about this prospect that with one simple phone call would (should) have known how to find what this prospect was looking for.

They shared a link and told the prospect to do the work, work that is obvious to anyone looking at real estate…

Now, we are all fairly familiar with real estate prices, so let’s remember that this is a resort town, let’s now take those real estate prices we are familiar with and times it by 4. If it costs $100K in your neighborhood, it will cost $400K in this neighborhood.

Here are a couple statistics from Trulia.com

  • Average sold prices: $278,655
  • Average for sale prices: $693,798

Now, I’m not a real estate agent in Ocean City, or anywhere for that matter, so I’m guessing here that a real estate agent’s commission is somewhere around 4%, this tells me that the commission on the ‘average sold price’ is roughly $10K. And, this is for a prospect that was handed to you, a friendly gesture by a new social media ‘friend’.

And, all you’re going to do is post a link for the prospect to search on their own?

…. Arrrggghhhh! (I’m livin’ at the beach, pickin’ up pirate speak)….

When a New Friend Gives Referral it’s time to show what your made of!

The real estate agent, could have looked through all that I’m doing, I have all the links there, and then my links have links, they could have learned a lot about what I’m doing, IF they were so inclined.

As I stated, the site and the social media sites are fairly new, but I’ve got to say there is a lot of stuff posted, a lot. I love a new project, and when I start one I go after it, so there is a lot of stuff posted (am I repeating myself).  Am I a potential good person for getting referrals in the days, weeks, months and years to come, am I a person that a real estate agent may want to nurture, at least build some level of trust with? Humbly, I have to say YES!

I’m building a website and social media network, I’m not trying to make a quick buck, I could go into network marketing (MLM) if I wanted to go that route. My goal is long term, to be a trusted resource for the 100′s of 1,000s that come to Ocean City, MD each year. I’m doing this on my own time, and sure I’m putting up some Google Adsense ads, may make a buck or two while I’m building the site, but as you’ll see when you visit my site that these are at the bottom of each page, not the most advantageous place for trying to make a buck.

The first goal is to develop value, second to develop a level of trust, third to build more value, and then, and only then, to work on capitalizing on the site. Is this the way to build an online business, I’m not sure, but let’s look at Google, Twitter, Facebook, Pinterest, Instagram and all the others, were these not all free programs that built value and trust before monetizing on their work?  Now, as a local resources versus these worldwide resources I’ll never reach their heights, and though it would be nice, my passion is to not make folks go through what I had to go through when I moved here. They are going to have a comprehensive website that will assist them in finding what they want and need.

With this in mind, when I refer a prospect to someone it reflects on me, and I thought in this case I had been relatively careful. I had reviewed this prospects Pinterest, Instagram, Facebook and Twitter accounts, the person looked like they knew what they were doing.

Is it the person I referred the prospect to’s fault, NO, when it boils down to it, I should have done more research on this person, and the other folks I had connected with. With that learned, I am watching and going to be following up on this to attempt to assist the prospect and to learn more about what I can do better, more effeciently, in the future.

When A New Friend Gives Referral…

… Invest the time, you never know where it may lead. Take care of the prospect professionally, follow up with the referrer, nurture both parties, you never know…

Keep Learning

As this post is already over 1500 words I’m going to wrap it up with ‘keep learning’. I’ve learned a lot about people, again (I swear it will sink in one day). Learn, research, get to know your people, learn, follow up, help and guide, and lastly, keep learning!

 



style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-6476386658108071"
data-ad-slot="6569285635">

National Mom and Pop Business Owners Day is March 29th

By: Robert J Banach | 03/19/14

Category: Holidays | Observances

National Mom and Pop Business Owners Day is March 29th

Mar 29 Mom Pop Biz Day National Mom and Pop Business Owners Day is March 29th

Every year on March 29th it is National Mom and Pop Business Owners Day, a day to celebrate all the Mom’s and Pop’s that found a way to start and build their own business.

Has it ever been easier to start a mom and pop business, a business that you can call your own?

It has never been ‘easy’ to start a small business, a mom and pop business, whether it is opening up a brick and mortar shop or an online business. As those that have tried will attest it takes work, lots of work, hours upon hours, late nights followed by early mornings, inventory, accounting, and now a days programming, social media, then just thinking about tomorrow keeps us up the few hours we’d like to sleep each night.

Shop Small on National Mom and Pop Business Owners Day

Look around you, search the web, you will see thousands upon thousands that have built varying degrees of success, and at the other end of the spectrum you’ll not find many that have tried. But, they tried, they dedicated so much, and whether they succeeded or failed they took the step to do more with their lives.

This type of entrepreneurship is not for all, whether it is our genetic programming, our upbringing, whatever, some of us have the entrepreneurial spirit, others want it but just don’t know how to develop it to the point that they can make a go at it, and others want to find a job and develop a career, that is their own business, in a sense, they develop their skills to be the best at it.

Personally I commend everyone that works hard all their lives and accomplishes whatever level of success they attain, seriously congratulations, you have invested yourself into building a life for yourself, and maybe for a family as well. The work, time, the frantic moments, the patience that you have had to show in some times of stress that few could handle…

 National Mom and Pop Business Owners Day is March 29th
National Mom and Pop Business Owners Day = Shop Local, Shop Small!

I read, watch and talk to people that I am absolutely amazed at what they have done with the adversities they have had to endure. And, using the word amazed is so inadequate, I idolize so many of these people, what they have done, what so many of them continue to do, how they share with us their pain, and how they put themselves on the line every single day to help others cope and change their own lives.

And, I’m not just talking about the big successes, there are so many successes that some may call small, but what it took to accomplish these small successes, the time, the effort, the patience, the dedication, so much…

I would love to share some examples of some of the folks I’ve met, but there are so many, and though some jump to the front of my mind, what amazes me may not resonate with you, and if I start naming some you will be reading names here for a week ’cause I won’t want to stop. You know who I’m talking about, look around you, at the people you have known, the small businesses in your neighborhood, the single mom’s, the grandparents that have become parents again, the stranger walking past you down the sidewalk, what may they have experienced, what they are building.

Am I getting off the point, I don’t think so, these are all folks that have taken their lives, whether by choice or by circumstance, and changed them, built something, changed other people’s lives, these are all examples of Mom & Pop businesses.

Can you do it? Build a Mom and Pop business? It’s National Mom and Pop Business Owners Day, a day to think about what you are doing with your life, contemplate if this is the path you want for your life.

If, and I hope that you are, on the path that you want, really want, then congrats, follow through, be the best at it, help others that love what you do become better at it.

If you want something different for your life, take some time today, think about it, meditate on it, get some zen going, become one with your world, feel all the energies that are coming in to you…

You know if you can change to take on a new challenge, if you really even want to bad enough. Hey, you probably have a job, maybe a family, kids, community projects, hobbies, all that are very important to you.

You know your economy, and the overall economy, personally I’m concerned for your job, your career. Times they are a changin’, many jobs that are here today will not be around 5 or 10 years from now.

Shop Local on National Mom and Pop Business Owners Day

Did you know that the average person changes their career every 8 years, 30 years ago this was unheard of, and with the advances in technology, 8 years is probably a long time.

Let’s take the transportation industry, this is an industry I’m sure that we are all hearing about often, drones making Amazon and Domino deliveries, driverless cars that Google has been working on for some time now (will there be any more taxi drivers, how many jobs is that?). Or, look back, the automotive industry, at one time the numbers they employed were staggering, working double shifts, not producing cars fast enough, now over 300,000 jobs will never be recouped.

How far do you look ahead, through your life, throughout your children’s lives, maybe as far as your grandchildren’s lives? It is challenging to look that far ahead, if you even want to, but I think about it. Hey, I was a single dad for many years, they are grown and on their own for quite a while now, but I’m about to have my first grandchild, so I think about it a lot these days. What is my grandchild going to have, what will he (yes, it’s a grandson) be eating, what will he be breathing, what opportunities will he have?

Am I going off track again?

Have a great National Mom and Pop Business Owners Day!

Love to hear your thoughts about National Mom and Pop Business Owners Day, what are you doing to celebrate it?
If nothing else, please, go shop at some small and local business today!



style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-6476386658108071"
data-ad-slot="6569285635">

Blog Building The Old Fashioned Way | Blogging Insights

By: Robert J Banach | 03/08/14

Category: Infographic: Blogging

Blog Building The Old Fashioned Way | Blogging Insights [Infographic]

Does this look like something you’ll find on your desk?

 

paper stack banana Blog Building The Old Fashioned Way | Blogging Insights

 

One of the backbones of your blog building is taking notes, jotting down ideas, holding on to inspirations and then finding more of them. Whether it’s a notepad, file cards, napkins, anything you can write on, when you see something that interests you, whether it pertains to your ‘niche’ or not, something that tugs on your heart…

Write It Down!

This is a habit of all successful writers, they seek out inspiration, and they feel inspiration when it hits them out of the blue, and they then write it down. Even if they can not do anything about it at the moment, they find a way to preserve that inspiration, as much of it as they can.

You have your smartphone, if you can not write it down, take a picture of it…

Anything that you can do to help yourself remember as much detail about that inspiration you feel the better off you are for when you can make the time to follow up on it by writing more.

Not every inspiration or idea will turn out to be a full fledged article or blog post, but many will. And, some of those other notes that were taken may be combined at some point in time to be that awesome article you knew it could be.

How many inspirations and ideas may you have in a day? 1 or 2, dozens, more. The more you get in the habit of writing down your inspirations, the more you will find inspiration, you will get inspirations just from writing down inspirations… Write, write, and write some more!

Now, let’s take a look at this infographic, blog building that builds loyalty, readers, and in the case of marketers it will build buyers…

howtocreatealoyalblogaudience Blog Building The Old Fashioned Way | Blogging Insights
Courtesy of: Quick Sprout

 

Blog building is not a once in a while thing, it is a daily thing, it is a lifestyle!

Do you want consistent readers, readers that come back again and again to read what you are writing, you now know how, it’s up to you!

Please Share Blog Building The Old Fashioned Way | Blogging Insights

 Blog Building The Old Fashioned Way | Blogging Insights

Social Media ROI -Do You Know Yours? [Infographic]

By: Robert J Banach | 03/06/14

Category: Infographic

Social Media ROI [Infographic]

Future of Analytics Tools image 150x150 Social Media ROI  Do You Know Yours? [Infographic]Social Media is the sites you share on, like Facebook, Instagram, Pinterest, etc. ROI stands for ‘Return on Investment’, the amount you are receiving in return for what you have invested.

The return of investment (ROI) has many way to be measured depending upon the goal you have set for your social media campaign and interatctions.

Return on investment could be the number of new subscribers you receive from your campaign, or the number of likes you get from people that have not liked or interacted with your posts previously.

And, of course, it can be the amount of money you receive from a campaign, a certain series of posts.

Your investment can be your money or your time, or both, depending on the organization or if you are an individual.

Starting Point for your Social Media ROI

Again, for each campaign, each organization or individual this may be different, but the important thing is that you know what that starting point is, have a goal, and a date that the campaign will end. Knowing these things helps one compare campaign to campaign, know what is working, what needs tweaking, what may need to be completely trashed and started over.

Be prepared to do the numbers, there are services that can do most of this for you, but it is up to you to ensure that all the numbers are timely and accurate.

Let’s take a look at this infographic on Social Media ROI Tracking and Monitoring…

 Social Media ROI  Do You Know Yours? [Infographic]

The World of Social Media Monitoring and Analytics

Powered by Demand Metric

 

You should now have an idea of how you are going to start your campaign, and then how to track it.

To look into more about maximizing your Social Media ROI, here are some good starting points:

Please Share Social Media ROI  Do You Know Yours? [Infographic]

Social Media Trends: Women Lead [Infographic]

By: Robert J Banach | 03/05/14

Category: Infographic

Women Lead Trends in Social Media [Infographic]

Social Media Trends 2014 150x150 Social Media Trends: Women Lead [Infographic]Women just flat trust what they find on social media more than men do. They have developed a way to find what they really want to know about, find trusted sources, a go to it daily, and many, numerous times per day.

Where are all the men on these social media sites? They utilize them all, preferring one over the rest, but is their scope of what is really going on too shallow? It would depend on what one is utilizing all this readily available information for…

Women appear to utilize all the information for all the things that they are interested in; from their home to their work, their hobbies and passions, to shopping and clipping to save for the family.

Let’s take a look at this infographic that share Social Media Trends; Women Lead…
social media infographic Social Media Trends: Women Lead [Infographic]
Republished from http://reviews.financesonline.com | Author: David Adelman | Visit our Tumblr

The closing question, though interesting, is not the real question I would ask, the one I would like to ask, as men still hold dominate positions of power in many industries, are they doing the research they should be to capitalize on what is really going on in today’s world? Or, is that why we see more women taking advantage of what they are learning and rising to power?

Personally, I do not care if it is a man or a woman, I care that the one’s leading companies are the ones investing the time to know more about us!

Please Share Social Media Trends: Women Lead [Infographic]

How To Make Fans Love You

By: Robert J Banach | 03/04/14

Category: Infographic

Sharing is Caring 150x150 How To Make Fans Love You

How To Make Fans Love You

Love may be an extreme word, but some times we need to get our eyes opened up. What must happen is that they first must notice you, and unless you are recommended by someone that they already love, it is a bit of a hurdle to get them to just notice you…

How to make fans love you is a process, one that takes you getting to know your customers. To get to know your customers you need to define your target market, your niche. And, you need to know your product/service as well as anyone else in your industry, you should know it better, but we’ll talk about that another day.

Let’s move on to our infographic for today on How To Make Fans Love You …

 



sm love How To Make Fans Love You

Courtesy of Michelle Kimball and MarketMeSuite

One of the most challenging aspects of How To Make Fans Love You comes to the sharing quality content, this is where a lot of marketers fall down, when it is really not that difficult. You have found, and are developing your niche, as you investing the time to know your products and services, and your niche, you will be learning. Guess what? Others with similar interests are doing something similar to what you are doing, help them, teach them what you are learning.

Finally, don’t try to do it all yourself, I surely don’t, no way do I have time, I look to folks like MarketMeSuite, Gary Vaynerchuk and many others to assist me along the way. They give me ideas, they share their infographics; I’m the sponge, learning every chance I get, I love it, I love what I do, so finding something to talk about is easy.

What next…

Let’s read a few pages of one of my favorite books, it is by a gentleman named Gary Vaynerchuk. If you don’t know Gary, it is time you did. Gary started out by doing a Wine video blog and today he employs hundreds, and helps thousands realize their goals; businesses and individuals alike.

Learn more about How To Make Fans Love You the way Gary did…
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World How To Make Fans Love You

Please Share How To Make Fans Love You



style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-6476386658108071"
data-ad-slot="6569285635">

If Dr Seuss Could Tweet, Here Is What He’d Say…

By: Robert J Banach | 03/02/14

Category: Slideshare | Dr Seuss Birthday

If Dr Seuss Could Tweet, he’d Tweet Like This…

Dr Seuss Guide Twitter If Dr Seuss Could Tweet, Here Is What Hed Say...

He’d say simple things, keeping it short.

Knowing the impact doesn’t take long to make a point.

What people want to know is simple indeed, no jumping over a candlestick.

Let’s take a look at what he’d say…

So, if Dr Seuss could Tweet he’d say…

…Now that you see the point, what are you going to do?

Will you help your readers see the light, or make them turn corners and go out of sight?

Will you lead the way and stay on topic, or lead them astray?

People learn quick when you keep on point, amaze and engage.

So, add some good graphics, color away, make it fun, let in the sun!

One more thing before we call it a day, let’s read a good book today…

 If Dr Seuss Could Tweet, Here Is What Hed Say... If Dr Seuss Could Tweet, Here Is What Hed Say...  If Dr Seuss Could Tweet, Here Is What Hed Say... If Dr Seuss Could Tweet, Here Is What Hed Say...  If Dr Seuss Could Tweet, Here Is What Hed Say... If Dr Seuss Could Tweet, Here Is What Hed Say...

Please Share If Dr Seuss Could Tweet, Here Is What Hed Say...